In the fast-moving world of football content, few creators have managed to prove the power of social media as dramatically as RubikayTV
During the build-up to the 2026 FIFA World Cup, the Spanish football creator suddenly became a global talking point after launching a viral campaign that helped Australian footballer Kai Trewin gain more than 100,000 Instagram followers almost overnight.
The campaign spread across football communities, social media platforms and international news outlets, turning a relatively unknown player into one of the internet’s most discussed World Cup stories.