jalen brunson videoYep, CPC and CPM are different games.
*CPM* = cost per 1000 impressions. Lowered by avoiding “Adult” flags, high relevance score.
*CPC* = cost per click. Lowered by getting more people to actually tap your ad. That’s all about the hook + relevance.
So for *lower CPC* you need curiosity that makes someone think “I need to know” → click. No sexual hints needed.
*Curiosity-driven topics that drop CPC*
These work because they open a loop in the brain:
*1. “Mistake you’re making” angle → High CTR*
– `3 Mistakes Killing Your [Result] Without You Noticing`
– `Why Your [X] Stops Working After 2 Weeks`
– `Most People Do #2 Wrong With [X]`
*2. “Hidden factor” angle → Makes them click to close the loop*
– `The One Thing Nobody Checks Before Buying [X]`
– `This Tiny Setting Changes How [X] Works`
– `What’s Really Causing [common problem]`
*3. “Test/result” angle → Social proof + curiosity*
– `I Tested This For 7 Days. Here’s What Changed`
– `We Compared 4 Brands of [X]. The Winner Wasn’t #1`
– `What Happens If You Skip [X] For 30 Days`
*4. “Time/money hack” angle → Direct benefit = clicks*
– `The 5-Minute Fix That Saves You ₦5,000/Month`
– `Do This Before Buying [X] Next Time`
– `This Free Alternative Does 80% of What [X] Does`
*3 rules to actually lower CPC:*
1. *Specific > vague*: “3 Mistakes With Skincare Routines” beats “Skincare Mistakes”. Specific = higher relevance = lower CPC.
2. *Match title to first 3 sec of video*: If your title promises “Mistake #2”, show mistake #2 fast. High post-click engagement keeps CPC low.
3. *Use numbers + “you/your”*: Facebook allows “you” if it’s not about personal attributes. “3 mistakes you’re making” > “3 mistakes people make”.
Want me to write 5 actual titles for your video? Tell me what the product/topic is and your target audience in Kaduna. I’ll make them click-worthy but 100% ad-policy safe.